Our Commitment to Responsible Retailing: The Think 25 Policy in Action

At Kix, we take the sale of age-restricted products, such as vape kits and e-liquids, extremely seriously. To ensure that we comply with all UK and Ireland laws regarding the sale of these products, we have a strict Challenge 25 policy (also known as Think 25) across all of our retail stores.

What is Challenge 25?

Challenge 25 is a retail strategy designed to prevent underage sales of age-restricted products such as alcohol, tobacco, and vaping supplies. This policy is based on UK law, which prohibits the sale of these items to anyone under the age of 18. However, under the Challenge 25 policy, if a customer appears to be under the age of 25, they will be required to provide valid photo identification to prove they are of legal age before being allowed to purchase age-restricted items.

The purpose of the policy is to create a wider margin for error, preventing any possibility of mistakenly selling to someone who is underage.

How Challenge 25 Works in Our Stores

At Kix, our staff are thoroughly trained to implement the Challenge 25 policy to ensure full compliance with the law. Here’s how it works in practice:

• If you appear to be under 25: You will be asked to provide proof of age before making a purchase.
• Valid ID required: We accept official forms of identification, such as a passport, UK driving licence, or PASS-approved ID cards that include a hologram.
• Refusal of sale: If valid ID is not provided, our staff will refuse the sale.

Why We Enforce Challenge 25

We enforce the Challenge 25 policy to help protect underage individuals from accessing products that could be harmful to their health, such as nicotine-based e-liquids and other vape products. It also ensures we follow the legal responsibilities placed on us by UK and Ireland laws, avoiding significant fines and potential harm to the community.

What You Need to Know as a Customer

As a customer, if you are under 25 or look under 25, please ensure you have a valid form of ID with you when shopping for vape products. We want to make your shopping experience smooth, but we also need to prioritise the law and safety of young people. You can expect to be asked for ID if purchasing products that contain nicotine or any other restricted items.

Our Commitment to Responsible Retailing

Kix remains dedicated to promoting responsible retailing practices and protecting young people from accessing age-restricted products. We believe that adhering to policies like Challenge 25 is essential in keeping vape products out of the hands of minors. This policy reflects our ongoing commitment to public safety and aligns with the guidelines set by authorities in the UK and Ireland.

In addition to complying with legal requirements, we want to ensure that every customer feels confident in our commitment to their safety and well-being. Whether you're buying online or in-store, we follow the same rigorous standards.

By enforcing Challenge 25, we're also ensuring a safer shopping environment for all our customers, demonstrating our dedication to ethical business practices.

For more information on Challenge 25 and how it applies in our stores, feel free to ask one of our team members, or contact us through our website. Remember, at Kix, we’re committed to providing safe and responsible service.